The U Financial Logo

What’s in a name? When the U financial team got together to brainstorm for a suitable name for our company in the summer of 2016, we felt we needed something that was fun, easy to remember, and would represent the company best with the focus on these key phrases. In addition to the name, color scheme was important in terms of standing out among the competition. The following is the breakdown of how the U Financial name came to be:

When we began the color scheme for the logo, we did a little research first. Purple is often associated with anxiety, depression, crisis, and therapy. This is often the case with most clients who come to us for financial assistance. When we combine the color purple with a friendly font, it eliminates the element of intimidation for our clientele. Often, most people are humbled already to be seeking financial assistance so the appearance of 'U Financial' as a friendly financial institution was important. (see below)

When we add Kate & Alvin into our marketing presentations, we add the ‘fun’ element making our company more personable and approachable. The result is a more fully operational, functional, and professional appearance that can be applied to all our marketing needs such as gravatars for our Social Media pages and other marketing ideas for seasonal use. (see examples below)

You can read more about Kate & Alvin in our previous post by (clicking here)

The primary logo for U financial is the name itself as a stand-alone and will be used on our promotional items that will surface in the coming months such as: pens, t-shirts, hats, stationary, and lanyards. We are looking to be an active participant in the Edmonton community and with two major charity events each year, there will be no doubt that U Financial will be a household name among all age groups.

The U Financial name

When deciding upon the name for a financial company whose main goal is to empower and educate their clients on becoming more financially stable, the ‘U’ in ‘U Financial’ made sense. We are looking to the future in bringing specialized products and services that will empower ‘U’, our client! After all, it’s all about ‘U’! Also, the ‘U’ alone makes for many fun acronyms which translate to shorter posts on our social media platforms with hashtags such as: #Ufin, #ThankU #Umatter #Ufinancial, and our newest blog platform #USPEAK to name a few. Going forward, it is our intention that the ‘U’ becomes a stand-alone component to our marketing vision in it’s iconic font and color making things such as an android or iPhone apps easily identifiable.

For more information on our products and services, please contact us at 587-881-4320 locally and 1-844-449-5626 toll free.